Our Story

Pink and Lu are best fur-friends and the true inspiration behind our custom dog collars. For over 20 years, we have designed one-of-a-kind collars for friends and family. Now, we are sharing that passion with you by letting you design your own custom collar creations!

Meet Pink (aka "Pinkalicious")
Pink is a gorgeous American Bulldog who loves big adventures. High on energy, you will usually find her diving into the swimming pool after her favorite toy. Pink struts her stuff daily, turning heads and drawing "ooohs" and "aaahs" everywhere she goes. She comfortably wears her signature beaded collar 24/7.
  • Pink’s Favorites: Swimming, fetch, roller-skating with Mom, and playdates with Lu.
Meet Lu (aka "Lulu-butt")
Lu is a Lemon Beagle who packs massive "big dog vibes." She is the undisputed boss lady to her bestie Pink. Lu loves lounging poolside, getting big cuddles, and masterfully dodging walks or games of fetch. Just like her bestie, she lives in her comfortable beaded collar 24/7.
  • Lu’s Favorites: Zoomies, sneaking snacks, long naps, and playdates with Pink.
Our Philosophy
Our dogs are way too cute for boring collars—and we know yours are too! Join us, and design a custom masterpiece made by you, just for them. Life's too short for boring collars!